Nike SPARQ Training Media Event Information
Thursday, March 6th, 2008 at 11:36 amMarch 06, 2008
from press releases
NIKE SPARQ TRAINING REPRESENTS A YOUTH MOVEMENT IN TRAINING; THE BIGGEST IN NEARLY 20 YEARS
NFL Rookie of the Year Adrian Peterson Headlines Nike Event Unveiling New Dynamic Training Campaign, Breakthrough Footwear
WHAT:
Nike is ushering in a new era in athletic training as it introduces its dynamic training platform – Nike SPARQ Training (Speed, Power, Agility, Reaction and Quickness) – at a media event featuring some of today’s top professional athletes, including All-Pro NFL running back Adrian Peterson along with 75 athletes from New York and New Jersey area high schools taking part in an intense Nike SPARQ Training drill session.Today’s new age athlete is training 365 days a year. Nike SPARQ Training builds better all-around athletes through training and standardized testing, superior training footwear, apparel and equipment, and a digital training environment that brings it all together. The latest Nike SPARQ Training footwear will debut at the event.
Journalists in attendance will get a first glimpse at Nike’s new and exciting SPARQ print and television campaign that features several prominent athletes such as Kevin Durant, Hope Solo, Landon Donovan, Steve Nash, Diana Taurasi and LaDainian Tomlinson. The television ad will debut nationwide on March 12 while print advertisement supporting Nike SPARQ Training is set to debut March 4.
WHO:
Adrian Peterson, NFL All Pro Running Back (Minnesota Viking)
Lindsey Harding, WNBA standout player (Minnesota Lynx)
Ryan Powell, National Lacrosse League All-Star (Portland LumberJax)
Amobi Okoye, NFL First Round Draft Pick ‘07 (Houston Texans)
WHEN:
Sunday, March 9
2:00 pm – 3:30 pm
1:30 pm media check in
WHERE:
Altman Building
135 West 18th Street (Between 6th and 7th Avenues)
New York, NY
CONTACT:
Nike Media Relations, (212) 367-4447
Weekend contacts: KeJuan Wilkins (646-469-7567) or Dean Stoyer (503) 572-2350
